1. ‘Start-upsgenerallydonothaveanypasthistorytodependuponandthereforeposeagreater challengeinplanning,particularlyinregardtomakingarangeofuntestedassumptionsand...

1. ‘Start-upsgenerallydonothaveanypasthistorytodependuponandthereforeposeagreater challengeinplanning,particularlyinregardtomakingarangeofuntestedassumptionsand guesstimates.’Critically examine.

2.InwhatwaydoesSWOTanalysishelpintheidentificationofkeydriversforone’sbusiness? Explain with the help of an example.