11) Which of the following RFM scores refers to the most valuable customer? A) 111 B) 555 C) 123 D) 333 12) The RFM score is obtained by ranking customers based on the positive feedback for...

11) Which of the following RFM scores refers to the most valuable customer?

A) 111

B) 555

C) 123

D) 333

12) The RFM score is obtained by ranking customers based on the positive feedback for a product after purchasing it.

13) RFM analysis is a complex technique that is difficult to implement.

14) A high F score denotes that the customer has bought an expensive item recently.

15) Customers with an RFM score of 555 are highly valued by organizations.

16) The frequency of customer purchases is not a determining factor for RFM scores.

17) RFM analysis can be a useful tool to determine the best customers based on the frequency of their purchases.

18) RFM scores are basically beneficial to salespeople, as it gives a clear picture of a customer's buying pattern.

19) A reporting system that generates RFM data can be automated.