11) Metrics that sound good but do not improve one's decision making are commonly referred to as vanity metrics. 12) Conversion rate refers to the percent of people that visit a Web site and then...

11) Metrics that sound good but do not improve one's decision making are commonly referred to as vanity metrics.

12) Conversion rate refers to the percent of people that visit a Web site and then immediately leave.

13) Explain briefly how organizations view a social media information system (SMIS).

14) A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

A) enterprise social network

B) content management system

C) earned value management

D) expert system