10 multiple choice questions need FAST HELP ASAP PLEASE Which social class tends to rely most on salespeople and advertising in making purchase decisions?UpperUpper middleMiddleLower middleUpper...


10 multiple choice questions need FAST HELP ASAP PLEASE Which social class tends to rely most on salespeople and advertising in making purchase decisions?UpperUpper middleMiddleLower middleUpper lowerDemarketing is a marketing strategy that is designed toReduce consumption of a productDemonstrate your company’s efforts to protect the environmentReduce a competitor’s market shareSell a product internationallyNone of the abovePositioning maps can be used in all of the following ways,exceptTo see the perception of your company’s products relative to competing products.To find market opportunities for new productsTo help you more accurately position your company’s existing productsTo help you determine whether or not you should lower or raise your priceNone of the above (i.e. All of these are valid uses for positioning maps.)Healthy Choice product’s advertising stresses healthy, yet good tasting products. Ads typically feature nutrition information. What type of segmentation is Healthy Choice likely to be using?Behavior segmentationDemographic segmentationPlace segmentationBenefit segmentationNone of the aboveThe political/legal environment of marketing may refer to:I. Laws that require businesses to perform certain activitiesII. Laws that prohibit business from doing certain thingsIII. Laws that apply to consumers that indirectly impact businessI onlyII onlyI and II onlyI and III onlyI, II and IIICyndi has dreamed about owning a Ford Mustang convertible all of her life. However she just got married and is planning a family. She heard that Volvo station wagons are among the safest cars on the road. After weighing the alternatives, she finally decided to buy a Volvo. For about a month after making the purchase, she kept wondering whether she made the correct decision. Cyndi’s situation can best be explained byPurchase dissatisfactionCognitive dissonanceBuyer bewareEmpty nest syndromeNone of the aboveThe Social/Cultural environment of marketing includes all of the following, EXCEPT:the way people live their liveshow people behavewhat people believea society’s valuesa society’s unemployment ratesJohn makes $50,000 per year and spends $10,000 per year on his bachelor apartment. Jane lives in the same town and makes $100,000 per year. According to Engle’s laws, how much is she likely to spend per year on housing?$10,000$15,000$20,000$30,000None of the aboveWe discussed three types of organizational buying situations in class. Which of the three types requires the most time?routine problem solvingstraight rebuymodified rebuysimple rebuynone of the aboveAll of the following are generally TRUE regarding secondary data, EXCEPT:Secondary data should be collected before primary data.Secondary data are more likely to be obsolete than primary data.Secondary data are more likely to be irrelevant than primary data.Secondary data are more time consuming to collect than primary data.Secondary data are less expensive to collect than primary data.

May 15, 2022
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