10. Contrast demographics and psychographics. Do you think one or the other plays the most important role in our purchasing behavior? If so, which one? Explain your answer. 11. What are the attributes...

10. Contrast demographics and psychographics. Do you think one

or the other plays the most important role in our purchasing

behavior? If so, which one? Explain your answer.

11. What are the attributes of a valid classifi cation system/typology?

12. Abraham Maslow constructed a theory of human needs. What

are its components? Investigate how his theory has been used by

marketers and advertisers.