1. Why must incremental, after-tax, cash fl ows, rather than total cash fl ows, be evaluated in project analysis? 2. Why is it important to consider cannibalization in situations where a company is...

1. Why must incremental, after-tax, cash fl ows, rather than total cash fl ows, be evaluated in project analysis?

2. Why is it important to consider cannibalization in situations where a company is considering adding substitute products to its product line?

May 26, 2022