1. Why is the direction of enterprise product-market development a key area of strategic choice? 2. Compare and contrast the strategic alternatives identified by Ansoff’sproduct-market matrix. 3....

1. Why is the direction of enterprise product-market development a key area of strategic choice?

2. Compare and contrast the strategic alternatives identified by Ansoff’sproduct-market matrix.

3. Compare and contrast the strategic alternatives identified by the Boston Consulting Group (BCG) matrix.