1. Why is competitive analysis a key part of the process of strategic analysis? 2. Describe and comment on the five major groups of “forces” or variables which make up M.E. Porter’s competition model....

1. Why is competitive analysis a key part of the process of strategic analysis?

2. Describe and comment on the five major groups of “forces” or variables which make up M.E. Porter’s competition model. How are these variables inter-related?