1. Why do consumers now expect brands to do good rather than simply make profits? 2. What are the reasons behind the comeback of the retro brand? Illustrate your answer by using examples 3. A brand...

1. Why do consumers now expect brands to do good rather than simply make profits?

2. What are the reasons behind the comeback of the retro brand? Illustrate your answer by using examples

3. A brand must possess authenticity. Make notes on the concept of authenticity in relation to brands.