1. Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter? 2. What is market commonality? What is resource similarity? In what way are...


1. Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter?


2. What is market commonality? What is resource similarity? In what way are these concepts the building blocks for a competitor analysis?



May 20, 2022
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