1. What was your most convincing argument for using direct mail? For using personal selling?  2. Can a start-up company compete in retail stores against industry giants such as Hallmark? 3. Cleaning...

1. What was your most convincing argument for using direct mail? For using personal selling?

 2. Can a start-up company compete in retail stores against industry giants such as Hallmark?

3. Cleaning Up in Sales

The Situation

Selling a product-whether a good or a servle&-requires the salesperson to believe in it, to be confident of his or her sales skills, and to keep commitments made to clients. Because so many people and resources are involved in delivering a product, numerous uncertainties and problems can give rise to ethical issues. This exercise encourages you to examine some of the ethical issues that can surface in the selling process for industrial products.