1. What kind of editing techniques are used? Are there quick cuts, lingering dissolves, or zooms? Tie these editing decisions to the dialogue and the goal of the commercial. 2. Are there intertextual...

1. What kind of editing techniques are used? Are there quick cuts, lingering dissolves, or zooms? Tie these editing decisions to the dialogue and the goal of the commercial. 2. Are there intertextual references found in the text—parodies, use of famous shots, well-known characters, and so on? 3. In what ways does the commercial rely on background knowledge on the part of the viewer/listener? How does it relate to widely held ideas, beliefs, notions, myths, values, archetypes, and so on?