1. What is search engine optimization? Who benefits from it? How? 2. What is Web analytics? What are the metrics used in Web analytics? 3. Define social analytics, social network, and social network...

1. What is search engine optimization? Who benefits from it? How?

2. What is Web analytics? What are the metrics used in

Web analytics?

3. Define social analytics, social network, and social network analysis. What are the relationships among them?

4. Discuss some of the best practices for social media analytics as proposed by Paine and Chaves.