1. What is productivity? What does it measure? 2. Discuss why improving productivity is important for a firm that competes on a cost leadership strategy. 3. List benchmarks or criteria often used in...

1. What is productivity? What does it measure?

2. Discuss why improving productivity is important for a firm that competes on a cost leadership strategy.

3. List benchmarks or criteria often used in assessing productivity, and discuss their advantages and disadvantages.