1. What is meant by ‘levelling out of knowledge’? How can firms prevent this happening when engaging in strategic alliances? 2. Considering the case study, discuss some of the wider strategic reasons...

1. What is meant by ‘levelling out of knowledge’? How can firms prevent this happening when engaging in strategic alliances?

2. Considering the case study, discuss some of the wider strategic reasons why firms may wish to enter a strategic alliance