1. What is mass customization? In what circumstance does mass customization become useful? 2. What is “evolutionary” strategic change? 3. What part does internal analysis play in the development of...

1. What is mass customization? In what circumstance does mass customization become useful?

2. What is “evolutionary” strategic change?

3. What part does internal analysis play in the development of value-adding support strategies? What part does strategy formulation play?

4. How do the value-adding support strategies create the “context” for strategy implementation?