1. What does it mean to have a “single view of the customer”? How can it be accomplished? 2. What type of analytics help did Cabela’s get from their efforts? Can you think of any other potential...

1. What does it mean to have a “single view of the customer”? How can it be accomplished?

2. What type of analytics help did Cabela’s get from their efforts? Can you think of any other potential benefits of analytics for large-scale retailers like Cabela’s?

3. What was the reason for Cabela’s to bring together SAS and Teradata, the two leading vendors in the analytics marketplace?

4. What is in-database analytics, and why would you need it?