1-What do you think is the biggest challenge for Apple right now? Name one challenge and explain it in detail. 2-Which new product or service area do you think Apple should venture into as its...

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Title: Strategic Management
Contents
1.    Challenge Faced by Apple    3
2.    New Venture by Apple    3
3.    Initiatives    3
Works Cited    4
1. Challenge Faced by Apple
    Apple is a multinational organisation that is based in America and manufactures electronic consumer products like smart phones, tablets, and so on. One of the greatest challenge that is faced by the company in the recent times is the decline of the usage of smartphone. Apple generates the maximum amount of revenue with the production and sale of cell phones in the market. With the introduction of the connected devices like the Google Home, Google Assistant and Alexa by Amazon, consumers have stated to minimize the inclusion of cell phones. With the help of the connected devices, the customers are able to set certain commands and with the help of voice activation mode all the activities that used to be done manually through the smart phone can be done automatically. Apple had launched a connected device named Siri but it is not as popular as the above mentioned devices. With the increased use of...