1. What are the three major forms of social influence? Give one example for each. 2. What are the factors that determine the extent to which people yield to conformity or resist it?  3. Compare and...

1. What are the three major forms of social influence? Give one example for each.

2. What are the factors that determine the extent to which people yield to conformity or resist it?

 3. Compare and contrast the desire to be liked and the desire to be right as the two powerful motives that lead to conformity.