1. What are the key characteristics of a digital business strategy model? 2. Evaluate the range of restructuring options for an existing ‘bricks-and-mortar’ organization to move to ‘bricks-and-clicks’...

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Business Application
Contents
Question 1    3
Question 2:    3
Refrences    5
Question 1:
Digital business strategy model:
Digital business strategy model aims at using the technology in order to improve the performance of business; it can include both creating new products or services and redesigning the current business processes (Kitsios and Kamariotou, 2021). It helps organizations to create a new competitive advantage by making use of the technology.
Key Characteristics of digital business strategy model:
1. Online presence:
Online presence includes the company’s website, social media profiles and the manner in which other...