1. What are segment-specific, focus, or niche strategies? Give some illustrative examples. 2. What are the advantages to the enterprise of being able to pursue segment-specific, focus, or niche...

1. What are segment-specific, focus, or niche strategies? Give some illustrative examples.

2. What are the advantages to the enterprise of being able to pursue segment-specific, focus, or niche strategies? What, if any, are the disadvantages of these strategies?