1. Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a market segment for casual clothing. 2. Of all the promotional...

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1. Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a market segment for casual clothing. 2. Of all the promotional tools we looked at, which one is the most effective in getting your attention and interesting you in a product? Conversely, which of the tools is something that has a slim to zero chance of reaching you, much less interesting you? 3. Keeping the Fundamental Accounting Equation in mind (Assets = Liabilities + Equity), categorize the items below into the proper category to create a simple balance sheet. Please provide the balance sheet in its entirety, not just the answer to the equation. Equipment 250000 Accounts Payable 50000 Cash 25000 Loans Payable 125000 Buildings 400000 Retained Earnings 710000 Land 125000 Accounts Receivable 50000 Inventory 35000 4. Max the Tailor is going to sell custom suits. He was able to rent a garage from his Uncle Ed for $2,000 a month, which includes utilities, and he already owns the equipment he needs. He anticipates being able to sell his suits for $500 each. The raw materials (fabric, buttons, zippers, thread, etc.) will cost an average of $75 for each suit, and he plans to spend $25 per suit to advertise them. Assuming these are all the costs and revenues, what will beMax’s monthly break-even point in units? Does this seem like a reasonable amount for him to produce and sell every month? Please show your calculations.
Answered 11 days AfterJul 10, 2021

Answer To: 1. Using at least five (5) segmentation factors from your readings, describe yourself in terms a...

Karishma answered on Jul 21 2021
140 Votes
Answer 1:
There are 5 segmentation factors for targeting customer base, basis the geographic base, demographic, bene
fit, volume and psychographic. These segmentation are used by the Marketer to analyze the profitable areas. All 5 areas help in identifying different aspect and target audience. Demographic segmentation is characterized into capturing the Age, income, household size, gender from the population. In the similar way Geographic segmentation helps to differentiate preferences basis the geography, climate and country size. Psychographic segmentation emphasis on values, culture and Lifestyle areas. This categorization helps the seller to identity the target audience for his product including devising the marketing strategy.
As a marketer for casual clothing, the basic research must be around Demographic, Geographic and Psychographic segment. Casual Clothing industry will have gender related segment which includes whether retailers sell clothes for both the gender or have the strategy basis the specific gender. Having strategies basis location will help market the clothing to be sold in the right geographical locations. Above all, understanding and...
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