1. Understand the stages in the new product development process and be able to apply them to new ideas and opportunities; 2. Appreciate the nature of the solutions that might be created in terms of...

1. Understand the stages in the new product development process and be able to apply them to new ideas and opportunities;

2. Appreciate the nature of the solutions that might be created in terms of products, services, processes and ideas; and recognize the alternative commercial approaches to exploiting an opportunity.