1 The word-of-mouth approach is associated with the a. societal force b. tipping point c. cognitive scripts d. none of the above 2 Exceptional people who possess energy and enthusiasm to spread the...

1 The word-of-mouth approach is associated with the

a. societal force

b. tipping point

c. cognitive scripts

d. none of the above

2 Exceptional people who possess energy and enthusiasm to spread the word is a rule of

a. societal force

b. cognitive scripts

c. the law of the few

d. learning organizations