#1. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently , promotional plans are under way for this year's program. Advertising alternatives...

#1. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently , promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:

Constraint                                   Television             Radio              Online

Audience per advertisement        100,000             18,000              40,000
Cost per advertisement                  $2,000                $300                $600
Maximum media usage                     10                       20                    10
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.

d. What is total audience reached?
e. By how much would audience contact increase if an extra $100 were allocated to the promotional budget?