1. The success or failure of a business plan depends a lot on clarity about the market and marketing plan. Explain the implications of this statement in start-up ventures. 2. What are the two vital...

1. The success or failure of a business plan depends a lot on clarity about the market and marketing plan. Explain the implications of this statement in start-up ventures.

2. What are the two vital aspects of a marketing strategy?

3. What is the purpose of undertaking marketing research?

4. What are the fundamental questions that need to be answered before making a decision t undertake marketing research?