1. The board, of the Social Enterprise (SE) company you work for, has seen news articles about what makes SEs successful using Strategic Marketing. They have requested your line manager do a presentation outlining, what are the key determinants for successful Strategic Marketing for SEs. Learning Outcome 1. Critically evaluate key aspects of contemporary and modern developments within the business environment and how they impact on business directions and management responses. 2. Critically evaluate arguments, assumptions, abstract concepts and the data to justify the recommendations of alternative approaches to business developments within appropriate ethical perspectives. 3. Reflect on the impact of contemporary management problems and opportunities on business directions and decisions. 4. Critically evaluate and apply to contemporary organisations the impact of changing constraints, opportunities, demands and threats to businesses in an international context. 5. Critically evaluate changes in the International Business environment and their implications for future patterns of international business 6. Critically evaluate and analyse the key aspects of international business Dynamics to securing business development and success. 7. Apply theories to different scenarios and presents the analysis using an effective medium 8. Synthesise the concepts, ideas and issues Learned in the module, reflect on consequences of these to their personal direction and communicate these using appropriate and effective media.
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