1. Take as an example the bank where you have your account(s) and state whether you think it is a cost leader or a differentiator and why 2. 1 Consider the three broad categories of firms:...

1. Take as an example the bank where you have your account(s) and state whether you think it is a cost leader or a differentiator and why

2. 1 Consider the three broad categories of firms: manufacturers, retailers, and service firms. Give an example of a cost leader and a differentiator in each of the three categories. Do there tend to be more cost leaders relative to differentiators in one or more of these categories?