1. Take a selection of companies in different fields and examine how social and mobile marketing have impacted on both their marketing and advertising strategies. 2. Other important annual awards are...

1. Take a selection of companies in different fields and examine how social and mobile marketing have impacted on both their marketing and advertising strategies.

2. Other important annual awards are the Eagles Print awards, sponsored by Independent Newspapers, and the Pendoring Advertising Awards that specifically promote and reward Afrikaans advertising. See their respective websites for more details.

3. Investigate the creative process involved in producing award winning advertisements.

4. Study the latest Best Global Brands Reports and follow the media coverage.

5. In South Africa, both Financial Mail and Finweek publish annual advertising surveys. Read their latest issues for current trends in the industry.