1. Sports administration and public perceptions have been the focus in the South African media for codes such as athletics, boxing and cricket in recent times. How important is it for a sponsor that a...

1. Sports administration and public perceptions have been the focus in the South African media for codes such as athletics, boxing and cricket in recent times. How important is it for a sponsor that a code has strong sports administrators and a good reputation?

2. The measurement debate: Can sponsors accurately measure their returns from sponsorship? How does this compare with traditional marketing?

3. Is digital or social media a threat to sponsorship budgets, or rather a complimentary tool in the marketing mix? What is the role that social media and digital communication can play in sponsorship activation?