1. Show why the more radical the innovation, the greater the pertinence of qualitative market research techniques (e.g. customer visits and focus groups). 2. Examine whether there do exist...

1. Show why the more radical the innovation, the greater the pertinence of qualitative market research techniques (e.g. customer visits and focus groups).

2. Examine whether there do exist innovations, typically radical, where market research of almost any kind is premature, not cost-justified or of limited value