1. Select a public company of interest. Using the ­company’s 2013 annual report, create three strategic financial objectives for 2014. For each objective, specify a strategic goal or target. The goals...

1. Select a public company of interest. Using the ­company’s 2013 annual report, create three strategic financial objectives for 2014. For each objective, specify a strategic goal or target. The goals should be consistent with the company’s 2013 financial performance.

2. Netflix’s strategy of moving to online video downloads has been widely discussed in a number of articles that can be found online. What are the basic objectives of Netflix’s strategy now? What are some of the major assumptions underlying the strategy? Given what you know about discovery-driven planning, do these assumptions seem reasonable?