1. Reread the Management Focus on FCX Systems, then answer the following questions: a. What lessons about the requirements for export success can be drawn from the story of FCX? b. Why do you think FCX terminated its relationship with an international distribution company and started to export on its own? c. What does the story of FCX tell you about the importance of foreign markets for the growth of a small enterprise?
2. Reread the Management focus on Red Spot Paint and Varnish. What basic lessons about exporting strategy can be drawn from the example of Red Spot Paint and Varnish?
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