1. Radio-TV copy is written for the ear, not the eye. What are some of the rules for writing good broadcast copy? 2. Differentiate between a single-act lead, the umbrella or comprehensive lead, and...

1. Radio-TV copy is written for the ear, not the eye. What are some of the rules for writing good broadcast copy?

2. Differentiate between a single-act lead, the umbrella or comprehensive lead, and the chronological narrative lead. When and why should each be used?