1. Put the 6 Cs of corporate marketing (Balmer&Greyser, 2006) in order of importance. Justify your viewpoint 2. Select a corporate brand. Draw a diagram that identifies the stakeholders of that...

1. Put the 6 Cs of corporate marketing (Balmer&Greyser, 2006) in order of importance. Justify your viewpoint

2. Select a corporate brand. Draw a diagram that identifies the stakeholders of that corporate brand and the relationships between these groups