1) Please highlight an organization or brand that is making headway in Equity, Diversity & Inclusion (EDI) efforts. Discuss what inclusion looks like and any other aspects of the organization that is important in regards to EDI.
2)
What have you learned about cross-cultural communication? And how will you apply it in your work-life or personal life? Are you currently applying the practices?
UNDERSTANDING CROSS-CULTURAL MANAGEMENT Third EditionThird EditionThird Edition Understanding Cross-Cultural Management Marie-Joëlle Browaeys & Roger Price Third Edition Understanding Cross-Cultural Management Marie-Joëlle Browaeys & Roger Price Managing effectively across national and cultural boundaries is critical to the success of today’s organisations, given the global environment of business and the increasing diversity of workforces. A keen awareness and a high degree of cross-cultural competence in management are therefore key to the career success of both present and aspiring managers/professionals. This, the third edition of Understanding Cross-Cultural Management, has been adapted in line with the feedback from our many readers. The book explores the key themes and issues in one of the most challenging and fascinating areas of business, organisational and social life. It does so in a manner that enables you to sharpen your insights and practical skills. www.pearson-books.com Front cover im age: © G etty Im ages Understanding Cross-Cultural Management offers a selective but broad view of classic and contemporary thinking on cultural management and encourages you to apply theories and ideas to practice - and to relate them to your own experience - through various examples and cases from the business world as well as through a range of practical activities, including: • Cross-cultural concepts, which explain key ideas from leading theorists, thinkers and practitioners. • Case studies (many of them based on articles from the Financial Times), dilemmas and points for refl ection, which enable you to refl ect internally and interact externally. • ‘Spotlights’ in every chapter, which briefl y illustrate the concepts being described. • Mini-cases with questions, which give consistent application of theory to practice. • Activities at the end of each chapter, as well as at the end of each of the book’s three parts, which provide a broader and more integrated perspective on the material in question. These encourage you to develop both your cross-cultural management skills and a critical view of research done in this area. Marie-Joëlle Browaeys is now freelance lecturer and researcher in cross-cultural management, affi liated to Nyenrode Business University, The Netherlands. Roger Price, formerly senior lecturer at Nyenrode Business University, The Netherlands, is a freelance coach, instructor and writer in the area of cross-cultural management. This book has been written for undergraduate and postgraduate students, as well as practising managers and professionals, who are studying cross-cultural and international management as part of either specialist international business programmes or general business-related qualifi cations. U n d e rs ta n d in g C ro s s -C u ltu ra l M a n a g e m e n t B ro w a e y s & P ric e Third Edition CVR_BROW5897_03_SE_CVR.indd 1 17/12/2014 09:18 UNDERSTANDING CROSS-CULTURAL MANAGEMENT A01_BROW5897_03_SE_FM.indd iA01_BROW5897_03_SE_FM.indd i 12/17/14 5:25 PM12/17/14 5:25 PM A01_BROW5897_03_SE_FM.indd iiA01_BROW5897_03_SE_FM.indd ii 12/17/14 5:25 PM12/17/14 5:25 PM UNDERSTANDING CROSS-CULTURAL MANAGEMENT Third Edition Marie-Joëlle Browaeys and Roger Price A01_BROW5897_03_SE_FM.indd iiiA01_BROW5897_03_SE_FM.indd iii 12/17/14 5:25 PM12/17/14 5:25 PM iv PEARSON EDUCATION LIMITED Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0) 1279 623623 Web: www.pearson.com/uk First published 2008 (print) Second edition 2011 (print and electronic) Th ird edition published 2015 ([print and electronic]) © Pearson Education Limited 2008 (print) © Pearson Education Limited 2011, 2015 (print and electronic) Th e rights of Marie-Joëlle Browaeys and Roger Price to be identifi ed as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Th e print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Saff ron House, 6–10 Kirby Street, London EC1N 8TS. Th e ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifi cally permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and the publishers’ rights and those responsible may be liable in law accordingly. All trademarks used herein are the property of their respective owners. Th e use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affi liation with or endorsement of this book by such owners. Contains public sector information licensed under the Open Government Licence (OGL) v2.0. www.nationalarchives.gov.uk/doc/open-government-licence. Th e screenshots in this book are reprinted by permission of Microsoft Corporation. Pearson Education is not responsible for the content of third-party internet sites. Th e Financial Times . With a worldwide network of highly respected journalists, Th e Financial Times provides global business news, insightful opinion and expert analysis of business, fi nance and politics. With over 500 journalists reporting from 50 countries worldwide, our in-depth coverage of international news is objectively reported and analysed from an independent, global perspective. To fi nd out more, visit www.ft .com/pearsonoff er. ISBN: 978-1-292-01589-7 (print) 978-1-292-01633-7 (PDF) 978-1-292-01632-0 (eText) British Library Cataloguing-in-Publication Data Browaeys, Marie-Joelle. Understanding cross-cultural management / Marie-Joelle Browaeys and Roger Price. -- Third edition. pages cm ISBN 978-1-292-01589-7 1. Diversity in the workplace--Management. 2. Management--Cross-cultural studies. I. Price, Roger, 1946- II. Title. HF5549.5.M5B75 2015 658.3008--dc23 2014042516 Library of Congress Cataloging-in-Publication Data A catalog record for the print edition is available from the Library of Congress 10 9 8 7 6 5 4 3 2 1 18 17 16 15 14 Cover image © Getty Images Print edition typeset in 10/12.5pt Minion Pro by 35 Print edition printed in Malaysia A01_BROW5897_03_SE_FM.indd ivA01_BROW5897_03_SE_FM.indd iv 12/17/14 5:25 PM12/17/14 5:25 PM v Contents Preface xi Acknowledgements xv Publisher’s acknowledgements xvi Part One CULTURE AND MANAGEMENT 1 Introduction to Part One 3 1 Determinants of culture 10 Learning outcomes 10 Preface: organisational culture and ethnography 10 Concept 1.1 Facets of culture 12 Concept 1.2 Levels of cultures 16 Conclusion 21 Points for refl ection 22 Further reading 22 References 22 Activities 24 2 Dimensions of culture: Hofstede and GLOBE 30 Learning outcomes 30 Preface: a model from social anthropology 31 Concept 2.1 Hofstede’s national cultural dimensions 32 Concept 2.2 Cultural dimensions according to GLOBE 41 Conclusion 47 Points for refl ection 47 Further reading 48 References 48 Activities 50 3 Business cultures in the Western world 55 Learning outcomes 55 Preface: two approaches to the concept of multiculturalism 56 Concept 3.1 European cultures 57 Concept 3.2 American and Australasian cultures 72 Conclusion 83 Points for refl ection 84 Further reading 84 References 84 Activities 86 A01_BROW5897_03_SE_FM.indd vA01_BROW5897_03_SE_FM.indd v 12/17/14 5:25 PM12/17/14 5:25 PM Contents vi 4 Business cultures in Asia, Africa and the Middle East 94 Learning outcomes 94 Preface: two diff erent cognitive approaches to management 94 Concept 4.1 Asian cultures 96 Concept 4.2 African and Middle East cultures 110 Conclusion 119 Points for refl ection 119 Further reading 119 References 119 Activities 121 5 Cultural dimensions and dilemmas 125 Learning outcomes 125 Preface: motivation – needs and values 126 Concept 5.1 Value orientations and dimensions 127 Concept 5.2 Reconciling cultural dilemmas 135 Conclusion 138 Points for refl ection 139 Further reading 139 References 140 Activities 141 6 Culture and styles of management 143 Learning outcomes 143 Preface: the conceptualisation of culture – a static or dynamic approach 143 Concept 6.1 Management tasks and cultural values 147 Concept 6.2 Other views on cultural values 159 Conclusion 161 Points for refl ection 161 Further reading 162 References 162 Activities 164 Part One Final activity A1.1 Alizee 170 Part One Final activity A1.2 Group project activity: Galderma 182 Part Two CULTURE AND ORGANISATIONS 191 Introduction to Part Two 193 7 Culture and corporate structures 199 Learning outcomes 199 Concept 7.1 Organisational structures 199 A01_BROW5897_03_SE_FM.indd viA01_BROW5897_03_SE_FM.indd vi 12/17/14 5:25