1. Paid, owned and earned media—give three examples of each, as well as your hypothesis of how paid, owned and earned media might work together. 2. The opening vignette discusses how people’s online...

of how paid, owned and earned media might work together.
2.
The opening vignette discusses how people’s online behaviour changes at different times of the day. Find examples of online campaigns that are clearly targeted at specific market segments.
3
How can a consumer’s lifestyle impact on his or her consumer behaviour. Give examples using fast-moving consumer goods (FMCG) and luxury goods.