1 | P a g e - M B A XXXXXXXXXXA s s e s s m e n t G u i d e MBA 5001 – Managing Task environment Assessment Guide For the assessment of MBA UNIT 5001, There are the five assessment tasks you have to...

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1 | P a g e - M B A 5 0 0 1 - A s s e s s m e n t G u i d e MBA 5001 – Managing Task environment Assessment Guide For the assessment of MBA UNIT 5001, There are the five assessment tasks you have to fulfil in order to complete in MBA 5001 Units. Details are given in Unit descriptor and also on “Studyboard@VIT”. Assessment will be done with the following time table: No Assessment Name Date open Date of submission 1 Discussion participation: 15% weightage Will be evaluated at the end of 7 Sessions 2 Research case study report: 20% weightage Session Three 25 of September 2020 3 Marketing Plan /proposal: 28% weightage Session Five 02 of October 2020 4 Personal reflections: 7% weightage Session Seven 09 of October 2020 5 Written assessments: 30% weightage TBA Each week our LMS will guide, How and what to do in that particular week, these all are the course requirement of our MBA programme. For each assessment, our “Studyboard@VIT” will provide details on assessment task and guidelines including how you will be assessed on each assessment task, marking Criteria and so on. Some clarification on each assessment are as follows: 1. Assessment 1: Discussion Participation: You will be assesses based on your accessible login on LMS, using the CHAT on the LMS. Also your interaction through email etc with faculty and coordinators here in Australia. No assessment can be done by any other facilitator. 2. Assessment 2: Research Case Study Report: Based on the guideline provided, student has to submit case study report. 3. Assessment 3: Marketing Plan/Proposal: Based on the guideline provided, student has to submit case study report. 4. Assessment 4: Personal Reflections: Based on the guideline provided, student has to submit case study report. 5. Assessment 5: Written assessment: There will be an exam at the center locally where in you will be given questions paper and answer sheets in an exam set up. Our local invigilator will conduct the exam based on the question paper provided to invigilator. It will be open book and the exam will be of One hour and at the end, answer papers will be collected by invigilator and scanned copies of the same will be sent to VIT for marking. Also, the hard copies of the paper will be sent to VIT through courier by invigilator. 2 | P a g e - M B A 5 0 0 1 - A s s e s s m e n t G u i d e The Following Instruction strictly applicable all through our MBA Programme; 1. The assessments are important part of unit progression and are to be done diligently. Hence, no attempt of assessment means no marks. 2. No assessment is allowed beyond a time limit as given and announced and therefore, to be submitted in time. Late submission would attract 10%-mark deductions for each day late submission. 3. Assessment must be followed as per the guidelines provided. For example, if the assessment is on writing report with 2000 words, it must be like that, pages are not important but word count are necessary. In case, word count exceeds more than 10% or 10% less of the specified word count, it will consider with 10% mark deductions. 4. All assessment to be submitted to VIT, Australia and will be checked, marked and provided with feedback. No assessment can be done anywhere other than VIT, Australia. 5. Assessment can be submitted on LMS or email to VIT or to Local invigilator who will be scanning the assignments/answer papers and will submit on the same day to VIT, Australia. 6. Total weight of assessment and marking will be done as overall. 7. Students are required to clear 50% of the overall marks to pass the unit. 8. The authorised agent/local facilitator can help student understand the assessment parts and also will be appointed as “Invigilator” (supervision only) for the assessment. Note - For all assignments, the preferred layout is in 12-point Calibri, with 1.5 line spacing, 5 centimetres left-hand margins and Bold headings. Whenever you use the ideas and arguments of other writers, you must make reference to the writers and their work. By acknowledging the work of others, you avoid plagiarism. The Harvard style requires a reference list at the end of your assignment. It is arranged in alphabetical order by author surname. For further Enquiry or clarification, you can contact coordinator through emails. Further details on each assessment for MBA 5001 is given in the subsequent pages. 3 | P a g e - M B A 5 0 0 1 - A s s e s s m e n t G u i d e Assessment-1 Assessment Task: Discussion Participation: Weightage:15% Students Guide Lines 1. In this class, online discussions will count towards your Assignments grade in the course. The purpose of the discussion board is to frame and promote collaborative learning. Active and regular participation is not only important for lecture to see, but also important for you in learning the course content and in developing your thoughts and positions on various topics. 2. You are expected to participate on at least 3 different forums. You should begin at least one thread and provide at least three posts in response to other participants’ threads. Posting should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for each post should be in the 100-200 words range. 3. While on discussion: you agree or disagree explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate. 4. While on discussion: Be organized in your thoughts and ideas. Incorporate correlations with the assigned readings or topics. Stay on topic. Provide evidence of critical and thoughtfulness in your responses or interactions. Avoid summarizing. 5. During the Discussion: Contribute to the learning community by being creative in your approaches to topics, being relevant in the presented viewpoints, and attempting to motivate the discussion. 6. In discussion: Be aware of grammar and sentence mechanics. Use proper etiquette. 7. Remember that being respectful is critical, all time in classroom, online and forum chat discussion. The Assessor will be asses you on the following Discussion and Participation: a. Are made in a timely fashion, giving others an opportunity to respond. b. Are thoughtful and analyse the content or question asked. c. Pose new possibilities or opinions not previously voiced d. Are Ideas expressed clearly, concisely. Uses appropriate vocabulary. Is attentive to spelling and grammar. e. Spend the time to construct creative, challenging and engaging discussion assignments, which promote participation. 4 | P a g e - M B A 5 0 0 1 - A s s e s s m e n t G u i d e MBA-5001-Assessment-1 For Faculty Member Only Assessment Task: Discussion Participation: Weightage:15% Name of the Student: Batch No: Lecturers Observation on Student Participation Rate Student from 5=Very Good, 3=Good, 1= Average. Weightage % Very Good Good Average Discussion and Participation: 1. Are made in a timely fashion, giving others an opportunity to respond. 5 3 1 2. Are thoughtful and analyse the content or question asked. 5 3 1 3. Extend discussions already taking place or pose new possibilities or opinions not previously voiced 5 3 1 4. Ideas are expressed clearly, concisely. Uses appropriate vocabulary. Is attentive to spelling and grammar. 5 3 1 5. Spend the time to construct creative, challenging and engaging discussion assignments, which promote participation. 5 3 1 Total Over all students Assessment score Weightage 15% = Lecturer Signature Date: / / Name: 5 | P a g e - M B A 5 0 0 1 - A s s e s s m e n t G u i d e MBA-5001-Assessment-2 Assessment Task: Exam- written Assessments: Weightage:30% Exam Written Assessment consist of ten questions, there are six short answer questions and two case study which is includes four reflective questions. To write a concise and logical answer to each question. The answer may have only one paragraph. If longer than half a page, consider more paragraphs. Each question carries same marks. Example of a written Assessment questions: 1) Explain how and why marketers go beyond selling a product or service to create brand experiences. 2) Distinguish between business markets and consumer markets. 3) Briefly explain the functions of a customer insights team. Refer to the scenario below to answer the following questions (4-5) The Attic Trunk opened in 1999 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele consisting mostly of older, first-generation Hispanics. Many other specialty shops lined the main avenue over the next few years. But as Forest Ridge began to attract a more price-conscious, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby by the new segment of customers. By the mid-2000s, many of these specialty shops
Answered Same DaySep 28, 2021MBA5001

Answer To: 1 | P a g e - M B A XXXXXXXXXXA s s e s s m e n t G u i d e MBA 5001 – Managing Task environment...

Swati answered on Sep 30 2021
147 Votes
Marketing plan
Bakers Delight
1. Executive summary
Baker’s delight was established in 1980, since then it has ensured that every roll, loaf and bun is delight to bake, eats and delivered. The customer experience associated with it is highly delightful. Currently,
the main focus of baker’s delight is on loaf, bun and roll. In order to be an avant-garde product provider as per societal needs, Bakers Delight would offer fun based varying products that will represent different consumer’s personalities. World is dynamic and currently customer searches products that makes him/her feel identified. Bakers Delight would seek to be leading solution provider for consumer’s personalized needs by offering product range that can be personalized and modified as per consumer’s taste. This will make firm the only one offering flexibility and tools for any occasion’s adaptation.
2. Marketing Research
Baker’s delight would Offer this new product which is still in product lifecycle’s introduction stage. During this stage, market sales for product is low as it is not much known in market by this time. Costs are however high with negligible benefits. At this stage, it is vital to spend in product promotion so as to bring recognition among potential customers in the market.
a. Market Needs- The products are at improvement level where small modifications would be done to existing processes and these will bring greater efficiency. Change process can be initiated once product attains recognition in market. At this time, true innovation will be proposed to imbibe substantial changes in organizational plan as well as model. Along with production of new products, vital changes in business model modifications as well as distribution processes will be implemented. For development and growth of organization, this change and expansion process works mutually.
b. Market Growth- Our products being edible tends to offer great neo-plasticism and great changes in property. Market growth will be achieved by innovating flavors, shapes, organic properties, color or chemical properties without changing product completely. Some possible innovations are as follows:
· Original Product is Polvorón where in innovation can be done by offering it in heart cut or different colors as well as offering toppings with varying flavors.
· Another product is cake pop which can be innovated as laminated pasta cake pop or shape can be modified as heart shape or variation in filler of cake pop may be introduced.
· Cookies can be modified into various shapes, flavors along with add on like Chocó chips etc.
c. SWOT Analysis- strengths of this marketing proposal is possibility of...
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