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1 | P a g e CRICOS CODE 03390A CMU201 – Business Communications Analytical Assignment – 2016 (T2B2) Unit Coordinator: Dr Paul Howe P a g e | 2 Introduction You are currently hired as a consultant for Elite Education Institute to undertake “Reviews to improve the management and operational processes of the Institute” Individual Assignment (15%) and Presentation (10%) Write a 1,000-word business report and submit at least 10 PowerPoint/Prezi slide that evaluates the current systems and processes at Elite and provide recommendations for improvement. Your job is to persuade the management of Elite to accept these recommendations. Report on improvements should include: • System and Processes • Teaching • Student Pastoral Care • Workplace Communication • Staff Management • Conflict Resolution • Why Elite should accept these recommendations • Use theories outlined in the course (e.g. ACE model, high vs. low context) Presentation (10%) Students should provide PowerPoint/Prezi of findings and recommendations Report on improvements should include: • PowerPoint/Prezi of at least 10 minutes (usually about 10 slides) • Include appropriate headings and content • Discuss techniques to use to set the stage for a presentation . Assignment Marking Rubrics High Distinction Distinction Distinction Credit Fail SCORE MARK TOTAL Focus: Purpose Purpose is outlined clearly and beyond what is required Purpose is clear Shows awareness of purpose Shows limited awareness of purpose No awareness 5% 0 0.00% Main idea Exceptionally clearly presents a main idea, well supported thoroughly and beyond what is required Clearly presents a main idea and supports it throughout the paper. There is a main idea supported throughout most of the paper. Vague sense of a main idea, weakly supported throughout the paper. No main idea 5% 0 0.00% Organisation: Overall Exceptionally Well-planned and well- thought and beyond what is required. Exceptional organisation Well-planned and well- thought out. Includes title, introduction, statement of main idea, transitions and conclusion. Good overall organisation, includes the main organisational tools. There is a sense of organisation, although some of the organisational tools are used weakly or missing No sense of organisation 10% 0 0.00% Organisation: Paragraphs All paragraphs have exceptionally clear ideas, are supported with examples and have smooth transitions All paragraphs have clear ideas, are supported with examples and have smooth transitions. Most paragraphs have clear ideas, are supported with some examples and have transitions. Some paragraphs have clear ideas, support from examples may be missing and transitions are weak. Para. lack clear ideas 10% 0 0.00% Content Exceptionally well- presented and argued; ideas are detailed, well- developed, supported with specific evidence & facts, as well as examples and specific details. Well-presented and argued; ideas are detailed, well- developed, supported with specific evidence & facts, as well as examples and specific details. Generally well- presented and argued; ideas are detailed, developed and supported with evidence and details, mostly specific. Content is sound and solid; ideas are present but not particularly developed or supported; some evidence, but usually of a generalized nature. Content is not sound 20% 0 0.00% Research Sources are exceptionally well- integrated and they support claims argued in the paper very effectively. Quotations and Works Cited conform to Harvard style sheet. Sources are generally well- integrated and they support claims argued in the paper very effectively. Quotations and Works Cited conform to Harvard style sheet. Sources are well integrated and support the paper’s claims. There may be occasional errors, but the sources and Works Cited conform to Harvard style sheet. Sources support some claims made in the paper, but might not be integrated well within the paper’s argument. There may be a few errors in Harvard style. The paper does not use adequate research or if it does, the sources are not integrated well. They are not cited correctly according to Harvard style, nor listed correctly on the Works Cited page. 20% 0 0.00% Style: Sentence structure Sentences are clear and varied in pattern, from simple to complex, with excellent use of punctuation. Sentences are clear and varied in pattern, from simple to complex, with very good use of punctuation. Sentences are clear but may lack variation; a few may be awkward and there may be a few punctuation errors. Sentences are generally clear but may have awkward structure or unclear content; there may be patterns of punctuation errors. Sentences are not clear 10% 0 0.00% Style: Details and Examples Exceptional large amounts of specific examples and detailed descriptions. Large amounts of specific examples and detailed descriptions. Some use of specific examples and detailed descriptions. May have extended examples that go on for too long. Little use of specific examples and details; mostly generalized examples and little description. No use of examples 10% 0 0.00% Grammar & Mechanics Excellent grammar, spelling, syntax and punctuation Generally good use of grammar, spelling, syntax and punctuation. A few errors in grammar, spelling, syntax and punctuation, but not many. Shows a pattern of errors in spelling, grammar, syntax and/or punctuation. Could also be a sign of lack of proof-reading. Continuous errors 10% 0 0.00% Total 100.00% 0.00% ELITE EDUCATION INSTITUTE Individual Assignment CMU201 Presentation Marketing Sheet Name/Project Title: Members: Category Scoring Criteria Total Points Score Organisation (15 points) The type of presentation is appropriate for the topic and audience. 5 Information is presented in a logical sequence. 5 Presentation appropriately cites at least 3 references. 5 Content (45 points) Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation. 5 Technical terms are well-defined in language appropriate for the target audience. 5 Presentation contains accurate information. 10 Material included is relevant to the overall message/purpose. 10 Appropriate amount of material is prepared, and points made reflect well their relative importance. 10 There is an obvious conclusion summarizing the presentation. 5 Presentation (40 points) Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). 5 Speaker uses a clear, audible voice. 5 Delivery is poised, controlled, and smooth. 5 Good language skills and pronunciation are used. 5 Visual aids are well prepared, informative, effective, and not distracting. 5 Length of presentation is within the assigned time limits. 5 Information was well communicated. 10 Score Total Points 100 0.00% Introduction Individual Assignment (15%) and Presentation (10%) Presentation (10%)