1. One of the steps to successful speechwriting says, "Know the audience." What does this entail? What factors will you consider? 2. The introduction of a speech is analogous to the lead of a feature...

1. One of the steps to successful speechwriting says, "Know the audience." What does this entail? What factors will you consider?

2. The introduction of a speech is analogous to the lead of a feature story. Why? What makes a speech effective? What elements can be in the conclusion of a speech?