1. Name a firm or organization you know of that you are reasonably sure uses cost management and explain why it does so. Does it use cost leadership or differentiation, and why? 2. Many firms rely on...

1. Name a firm or organization you know of that you are reasonably sure uses cost management and explain why it does so. Does it use cost leadership or differentiation, and why?

2. Many firms rely on the internet extensively. Explain how firms using cost leadership and firms using differentiation might use the internet.