1. Most of the new ideas for a product or service come from the customer. Do you agree? Why or Why not? 2. There are ways of augmenting service products in order to enhance the total package being...

1. Most of the new ideas for a product or service come from the customer. Do you agree? Why or Why not?

2. There are ways of augmenting service products in order to enhance the total package being offered to the market. Look at the services offered by:

(a) An airline

(b) A Multi-cuisine restaurant Study the services offered by them to define the concept of

(i) The core service

(ii) The facilitating service

(iii) The augmented service offer