1. List as many criteria as you can that will influence the way in which the corporate reputation of an organisation is judged. 2. We have provided 10 criteria that influence a corporate reputation....

1. List as many criteria as you can that will influence the way in which the corporate reputation of an organisation is judged.

2. We have provided 10 criteria that influence a corporate reputation. Provide an example of a brand that excels in each of these criteria