1. ISO 10688 is a standard benchmark of a brand valuation process. What are its strengths and weaknesses? 2. Compare and contrast the methodologies used by Interbrand and BrandZ to value brands. 3....

1. ISO 10688 is a standard benchmark of a brand valuation process. What are its strengths and weaknesses?

2. Compare and contrast the methodologies used by Interbrand and BrandZ to value brands.

3. What are the dimensions of the brand equity concept?