1. ___________is important in the capital budgeting process. 2. Risk can be measured in either_______________ or terms________________ . 3. The use of________________ is based on the concept that...

1. ___________is important in the capital budgeting process.

2. Risk can be measured in either_______________ or terms________________ .

3. The use of________________ is based on the concept that investors demand_________________ for riskier projects.

4. The certainty equivalent approach is directly drawn from the concept of__________________.