1. Investigate various company websites and look at the employee information and events published on the website. 2. Develop your own induction programme for the company that you are working for or...

1. Investigate various company websites and look at the employee information and events published on the website.

2. Develop your own induction programme for the company that you are working for or institution at which you are studying. Include aspects such as organisational structure, decision makers, mission, vision and values, products, benefits and engagement projects.

3. In addition to the PRISA seven step model, what other models are being used to develop a public relations programme?

4. Using the model, design a suitable public relations for an organisation of your choice.

5. Draw up a stakeholder map based on the model provided in Chapter 4.