1) introduction2) analyse the famous speech of John F Kennedy- Berline XXXXXXXXXXAnalysis of company's head statement from the annual report of Sing Tel4) Structural comparison of speech and...

Introduction
The speeches delivered by John F. Kennedy in Berlin (1963) were one of the most famous
speeches delivered by presidents across political arena. It was remarkable and gained support of
millions of people in Berlin. JFK's speech entitled Ich bin ein Berliner was conveyed to a
desperate West Berlin audience in order to provide some support during their lack of
governmental security.
When we look at the Chairman‟s message of SingTel‟s Annual report, it is very specific to the
target audience, mainly the shareholders of his company. He keeps on emphasizing the
company‟s growth strategy and creation of wealth for the shareholders.
These two speeches have very different audiences and serve very different purposes, but has
managed to effectively communicate their message. We will do a complete analysis of these two
speeches in following paragraphs focusing on similarities and differences between the two.
Analysis of Speech of John F. Kennedy – Berline (1963)
John F. Kennedy presented a speech to citizens of West Berlin that would have a lasting impact
on Germany for many years to come. During this time, the communist Soviet Union controlled
East Germany, and they did not want the democratic West to have any influence on their people
that could lead the communists to rebel or potentially leave. The result of this physical and
political division greatly affected those both in the East and West. Families on either side were
unable to visit their other family members, which caused worry and concern for each other‟s
well-being. Understandably, the 1960s was a time of distress for citizens of Germany, especially
Berlin.
Kennedy begins his speech with: “I am proud to come to this city as the guest of your
distinguished Mayor, who has symbolized throughout the...