1 Introduction –In the introductory paragraph briefly describe strategy formulation and how you are going to arrive at a recommended strategy
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First describe StilSim’s existing lines of business as a foundation for alternate strategy: Permanent placement of mostly low level staff & some mid-level positions (no specialization), and seasonal temporary placement in Mountainview
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Next lay out a laundry list ofstrategic options(generic, corporate, & operational) and try to group them in this way:
· Generally describePorter’s
Generic Business-level strategies, and their purpose
· Transition to and describelow cost provider/leader generic strategy;Define and list specificfunctional strategiesthat must be implemented and applied to this generic strategy; they will also apply to any chosen business-level/generic strategy (productivity, back office, technology, HR, marketing, etc)
· Next add & describebroad differentiationstrategy and list those strategic options that would apply to this business-level strategy (HR programs extended to clients, skills training for candidates/clients, staff for speed, etc)
· Turn to & describefocus (differentiation) strategy;list applicable strategic options: Healthcare, Temps in Lakeside/Mountainview, PEO, Outplacement, new businesses in Lakeside
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Next turn to & describegrand/corporate-levelstrategies and applicable strategic options:
· Sell Mountainview or a line of business (temp biz in Mountainview),
· Acquire Capital Staffing,
· Diversify: Executive HR services (hire out Bill & Crystal); PEO
· Restructuring the company (geographically, line of business),
· Strategic alliances,
· Shift full-time employees to part-time, etc
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Once you have done this, eliminate some based on not feasible for success or little to no value creation for StilSim Narrow the list down to those worthy of further consideration and identify how they might address issues raised in the strategic analysis
· Which of these options would be exclusive (stand-alone) and which would be complementary?
· Which will require a shift in Mission?
· Which will have cultural limitations or be difficult to implement?
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Think about your chosen generic and grand/corporate-level strategies What decision/problem-solving process (from a previous class) did you use to narrow the list down?
7 I needaBSC strategy mapthat you believe capable of generating long term value generation for StilSim Personnel Where the strategic alternatives fit on this strategy map?
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Createkey strategic objectivesthat must be accomplished with your chosen strategies
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Finally, state your final overallrecommended strategy (generic & grand/corporate-level)?
10What are your wrap-upconclusions?