1 International marketing managers need to remember that the effectiveness of personal selling, sales promotions, advertisements and the importance of public relations varies from one country to...

1 International marketing managers need to remember that the effectiveness of personal selling, sales promotions, advertisements and the importance of public relations varies from one country to another. Discuss with examples.

2 EPG is a framework used to identify strategic profiles for international business strategy. What ‘orientations’ or approaches are associated with stages in the evolution of international operations.