1. Instruct Spitzer participants to reveal their participation in the corporate marketing program only if directly asked by the person they are talking to about the client’s products. 2. With respect...

1. Instruct Spitzer participants to reveal their participation in the corporate marketing program only if directly asked by the person they are talking to about the client’s products.

2. With respect to competitive strategy, identify and evaluate Costco’s target customers, its core competence, and how it builds synergy and delivers value